Bulgari’s newest scent, Mon Jasmin Noir, will debut next month. It is billed as a lighter version of 2008’s Jasmin Noir. Distribution could reach 20,000 doors in the first year. Industry sources estimate the scent could generate in excess of $40 million in first-year wholesale sales. The Bulgari fragrance business currently accounts for around 23% of company revenues. In 2010, perfumes (Bulgari’s second core category) grew 12% to 245.4 million euros, or around $339 million...